Our aim is to make our research accessible to the public, because science achieves little if it stays in the lab!
Science, and cancer science in particular grows ever more specialized. Communicating our research output not only in traditional publications in scientific journals is therefore an increasingly important task to bridge the gap between experts and the general public. The art of science communication is to pitch something as complicated as childhood cancer in a way that it is not only easy to understand but also scientifically accurate. Yet, if the general public is to comprehend this complex area of disease, we must speak in a language that is understandable, compelling and inclusive.
The children´s cancer research institute (CCRI) is a non-profit organization that relies solely on donations and external funding. Good relationship with a sympathetic audience and high awareness for our brand was and is therefore crucial for the continuation of our research. To this end and ahead of the times, the institute has continuously carried out public outreach and childhood cancer awareness to society from early on.
Our science communication office and attached departments have performed numerous activities such as the design of communication campaigns, news releases, press articles, arranging interviews, preparing for press conferences, interviews and speeches, writing website and social media content, and marketing activities like brand awareness and event management. This requires deep understanding of the interests of our institute´s research professionals and stakeholders.